CivixNow is an organization that supports and promotes Civic Learning and Engagement
in the United States. There are many states that don't even have civic education in their schools' curriculum. Both children and their parents have a lack of understanding of basic civic knowledge. They needed an awareness campaign to show the importance of civic knowledge with the end goal of petitioning for more civic education in all schools across the US.

SETUP

Kids feel irrelevant in democracy, and lack the understanding of how government works.

STRATEGY

Expose kids to the workings of their municipal government and put them in charge of something they care about. If we can get kids motivated and involved, we can get their parents' attention, as well.

EXECUTION

Run a competition for kids to become mayor of their town for one day.

My role was concepting, art direction and design.

AGENCY: Seiden Advertising ECD: Eric Houseknecht

MAYOR FOR A DAY

We’ll run ads on viral job postings on teen job search sites,
school boards and magazines.

Website: Submission Guidelines Video. One minute video: explain why you want to be the mayor of your town. No limits in execution of the video. All the techniques that get the idea across are acceptable. There will also be an online application for teachers and students.

Candidate Rankings via likes. Similar to the way it works in politics, the public will vote on the candidates.

Winning student will actually propose a project or contribute to solving a local problem which will be determined in advance. It will not be a symbolic win.