The Forbes 'Change the World' campaign is about the next generation of doers, trailblazers, and game-changers – the ones who make more than just money, the ones who make history with their ideas and achievements.
My role in this campaign was concepting, art direction and design.
AGENCY: GYRO, Ny ECD: Keith Loell CD: Eric Houseknecht Writer: Paul Hackett
ENTREPRENEUR NAPKINS
A good part of Forbes’ marketing revolves around social gatherings. We created cocktail napkins inspired by our 'Change the World' creative platform that were given to caterers and distributed to delight, surprise and inspire attendees at Forbes events.
[ Bronze - Art Directors Club, Finalist - The One Show ]
'The Big Idea'
'Patent Office'
'To-do List'
PRINT AND POSTERS
In consecutive page print and out-of-home executions we took the stories of some of
these iconic individuals and documented their rise from obscurity to celebrity and beyond.
[ CLICK IMAGE TO REVEAL IDENTITY ]
[ CLICK IMAGE TO REVEAL IDENTITY ]
[ CLICK IMAGE TO REVEAL IDENTITY ]
