After establishing Lincoln Financial's message: 'You're in Charge' of your own life and financial future, we ran this spot on Thanksgiving Day - reminding people that no one has gotten to where they are without the help of others.

My role in this campaign was concepting and art direction.

AGENCY: GYRO, Ny ECD: Keith Loell CD: Eric Houseknecht Writer: Paul Hackett

Thanksgiving Digital Campaign for Lincoln Financial Group
“The World’s Longest Virtual Thanksgiving Table”

In the spirit of the holiday, Lincoln Financial Group invites people to thank those that have influenced them by posting thank you notes and tagging them with #powerofthankyou. Each tweet represents a seat at the world’s longest digital Thanksgiving table. With each seat, LFG will donate a dollar to City Harvest, Food Bank or other food-related charities, up to $400,000, helping those in need. At the microsite, people can see themselves at the table, personalize their avatar and read other people’s thank yous.