How can a solar-powered light start-up company go mainstream? 
Make it mobile, make it big and spread the word at SXSW.

My role in this campaign was concepting, art direction and design lead.

AGENCY: Javelin, Ny ECD: Marc Garbarini CD/Writer: Vanessa Carney

They've gone all around the world. Now it's time to hang out in the backyard.
After debuting its inflatable, solar-powered lights in the wake the 2010 Haiti earthquake, LuminAID has become an essential partner to the world's largest humanitarian organizations, regularly providing aid to more than 50 countries in need.
 

In 2015, the company aims to bring its light where it's never been before--the outdoor recreation and entertainment category. Whether you're camping in Ozarks, stringing them across your Brooklyn rooftop, or floating them in your Malibu pool for a luminescent effect, LuminAIDs are a practical and elegant way to lighten up any nighttime occasion.

MAKE IT BIG
The beauty of a LuminAID is not only the light, but also in its portability; it's the size of a candy bar when folded. To showcase the product in a fun way, we created a custom vending machine, accompanied by a giant-size version of an LuminAID light.